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Best Hashtags for TikTok and Instagram

A practical guide to choosing and generating hashtags for TikTok and Instagram growth.

Published Updated 1 min readSerUltra AI Creator Team
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Table of contents

  1. Hashtag categories
  2. How to generate hashtags with AI
  3. Hashtag best practices
  4. FAQ
  5. How many hashtags should I use?
  6. Should I use trending hashtags?

Key takeaways

  • Mix broad, niche, and branded hashtags.
  • Rotate tags based on post topic and audience.
  • Avoid trend tags that do not match the content.

Hashtags are still useful on TikTok and Instagram when they are relevant and well-chosen. The right mix of tags helps your content reach people who are looking for your niche.

Hashtag categories

  • Broad hashtags: high reach, more competition.
  • Niche hashtags: specific audience and better relevance.
  • Branded hashtags: your own campaign or series name.

How to generate hashtags with AI

Prompt AI with your topic and audience, then filter the suggestions. Example: “Create 12 hashtags for a food creator sharing easy meal prep ideas.”

Hashtag best practices

  • Rotate hashtags between posts.
  • Use a combination of broad and niche tags.
  • Keep tags relevant to your content.
  • Avoid overly generic or misleading tags.

FAQ

How many hashtags should I use?

On TikTok, 3-5 hashtags work well. On Instagram, 5-15 relevant tags are a good range.

Only when they match your content. Misleading tags may reduce engagement.

For faster hashtag planning, use the hashtag generator.

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SerUltra AI Creator Team

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