Table of contents
Key takeaways
- Mix broad, niche, and branded hashtags.
- Rotate tags based on post topic and audience.
- Avoid trend tags that do not match the content.
Hashtags are still useful on TikTok and Instagram when they are relevant and well-chosen. The right mix of tags helps your content reach people who are looking for your niche.
Hashtag categories
- Broad hashtags: high reach, more competition.
- Niche hashtags: specific audience and better relevance.
- Branded hashtags: your own campaign or series name.
How to generate hashtags with AI
Prompt AI with your topic and audience, then filter the suggestions. Example: “Create 12 hashtags for a food creator sharing easy meal prep ideas.”
Hashtag best practices
- Rotate hashtags between posts.
- Use a combination of broad and niche tags.
- Keep tags relevant to your content.
- Avoid overly generic or misleading tags.
FAQ
How many hashtags should I use?
On TikTok, 3-5 hashtags work well. On Instagram, 5-15 relevant tags are a good range.
Should I use trending hashtags?
Only when they match your content. Misleading tags may reduce engagement.
For faster hashtag planning, use the hashtag generator.
Recommended Tool
Hashtag Generator
Turn this guide into a publish-ready draft with a focused AI generator for your next post.
SerUltra AI Creator Team
Actionable guides for creators who want to plan, write, and publish better content with AI-powered workflows.
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